PRIVACY POLICY

This Privacy Policy explains how your personal data is collected, used, and shared under the General Data Protection Regulation (EU GDPR) and the Estonian Personal Data Protection Act (Isikuandmete kaitse seadus) when you use or purchase something from orthocomfort.co.uk (the “Website”).

  1. Personal Data We Collect (Art. 6 (1)(b) & (f))

Device Information. When you visit the Website, we automatically collect information about your device, including your browser type, IP address, time zone, and cookies installed. As you browse, we also collect information about the pages or products you view, referral source, and how you interact with the Site. We call this “Device Information.”

Log files: record IP address, browser type, ISP, referring/exit pages, and timestamp.
Web beacons, tags & pixels: electronic files used to collect details about how you navigate the Website.

Order Information. When you place (or attempt to place) an order, we collect your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. We call this “Order Information.”

Together, Device Information and Order Information are “Personal Data.”

  1. Cookies & Consent (Privacy & Electronic Communications Regulations)

We use cookies and similar tracking technologies to operate the Website, improve your experience, and analyse usage. For details and how to withdraw consent, see our Cookie Policy.

  1. How We Use Your Personal Data (Art. 6 (1)(a), (b) & (f))

We use your Personal Data to:

  • Process and fulfil orders (including payment processing, shipping preparation, and sending invoices/confirmations).
  • Communicate with you about your order and account.
  • Screen for fraud and assess risk.
  • Send you marketing (where you have consented).
  • Improve and optimise the Website (e.g. analytics, marketing campaign measurement).

  1. Disclosure of Your Personal Data (Art. 6 (1)(a), (b) & (c))

We share your Personal Data only when necessary to:

Operate our store via Shopify Inc.
Analyse Site usage via Google Analytics (opt-out)
Comply with legal obligations (e.g. subpoenas, court orders)
Provide targeted advertising (with your consent)

  1. Behaviour-Based Advertising (Art. 6 (1)(a))

With your consent, we use your data for targeted ads. You can opt out here:

Network Advertising Initiative
Opt-out options:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://myadcenter.google.com/home
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
DAA: https://optout.aboutads.info

Do Not Track (Art. 21)

Our Website does not currently honour “Do Not Track” browser signals.

  1. Your Rights (Arts. 15–22)

You have the right to:

Access your Personal Data;
Correct, update or erase inaccuracies;
Restrict processing;
Object to processing;
Receive your data in a portable format.

To exercise any right, contact us at info@orthocomfort.co.uk.

  1. Right to Lodge a Complaint (Art. 77)

If you believe your data rights have been infringed, you may complain to the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon – AKI):

Andmekaitse Inspektsioon (AKI)
Tatari 39, 10134 Tallinn, Estonia
Website: https://www.aki.ee/

  1. Data Retention (Art. 5 (1)(e))

We retain your Order Information for our records unless and until you ask us to delete it.

  1. Changes

We may update this Privacy Policy to reflect legal or operational changes. We’ll post the revised date at the top.

  1. Contact

Questions or complaints? Email info@orthocomfort.co.uk

or write to:

Sanovex OÜ
Sepapaja tn 6
15551 Tallinn
Estonia

Company Name: Sanovex OÜ
Registered Office: Sepapaja tn 6, 15551 Tallinn, Estonia
Phone: +447458114736
Email: info@orthocomfort.co.uk

Our customer service is available from Monday to Friday from 9 AM to 5 PM - We will respond within 24 hours.